HFLA has come a long way from the founders’ garages. Young creative entrepreneurs decided to fire back at the establishment gatekeepers by creating a product that would gather attention. Rather than going the old traditional way and dealing with hurdles and obstacles created to keep the little man down, HFLA sought to crash the party. The collective created its core products, which included the Coco and Lagerfeld Hockey Sweaters. These pieces paid homage to fashion pillars and were a global success. From the first second it was taken off the mall printers kiosks, the sweater was much sought after. The quality, demand and scarcity of the product made for a unique position for HFLA. The product was knocked off and devalued by many people and this further pushed the Homme + Femme #HFLA name. Now, the collective has decided to further venture out into the fashion industry.
